DealWise (ING | AI | Shopping)

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Idea

ING has identified the Shopping and Retail space as a strategic opportunity to explore the ability for ING to improve the offering towards their consumer clients. ING approached me for the role of "Consumer Lead" in a three-man team, together with an "Initiative Lead" and a "Producer Lead."

Problem fit (May 2018 - July 2018)

12 weeks cut into sprints of two weeks.

Sprint 1 (2 weeks):

• Desk research and scope "Shopping Space"
• Identifying INGs unfair advantage in this space
• Define riskiest assumptions of problems "worth" solving

Sprint 2, 3 and 4 (6 weeks):

• Defining shopping persona's based on interviews (40 interviews)
• Clustering persona's qualitatively (5 segments)
• Quantifying persona's through surveys (300 in 3 countries)

Sprint 5 and 6 (4 weeks):

• Cross-referencing interview insights with desk research insights
• Concluding and presenting to innovation board

Solution Fit (Aug 2018 - Oct 2018)

Through rapid prototyping, customer interviews and online usability tests, we determined the consumer facing front-end, producer onboarding approach and core assets needed for the value proposition: an AI-powered personalised cashback application.

Build phase (Nov 2018 - Oct 2019)

After an extensive build/buy/partner analysis, we determined a key third-party AI-vendor and key hires for building a AI-driven, personalised cashback mechanism, to be implemented into the back-end of the ING application.

Market phase (Jan 2019 - Dec 2020)

As Strategic Lead, we validated global roll-out of the ING-integrated and non-ING application in Belgium, Germany and Romania.

Leading to over 100k downloads in Romania and a fully integrated DealWise app in Germany and Belgium.

Idea

FLIP was created as the freelance payslip for APGs construction and freelance professionals. 

Problem

In the freelance segment in the Netherlands and more specifically with construction freelancers, the biggest problem they have identified is their taxes and financial management.

Together with a team of 3 people, we interviewed over 26 contractors in five predominant contractor segments. 

Solution

We identified three possible solutions and experimented with designs, look and feel together with 10 potential customers (rapid prototyping). 

We built the first blockchain-enabled MVP to test with customer (10 from 2 segments).